SMITHFIELD, R.I. (June 1, 2003) Leight Sleepers earplugs, the fastest growing sleep earplugs on the market, have signed on to help Tom Wilson, the King of Sleep, during his weeklong Sleep Across America trek. Wilson is slated to be the first man to sleep the entire span of the United States, beginning in Los Angeles on June 1 and ending in New York City, passing through at least 10 major cities on his way to the Big Apple. The King will promote the benefits of sleep, raising awareness about common and sometimes dangerous sleep disorders.
Tom approached us because he already used Leight Sleepers, said Bill Sokol, Hearing Protection Brand Manager, Bacou-Dalloz. Leight-Sleepers are specifically-designed to comfortably block the sounds of lifes nuisances while sleeping. It was a natural choice for this trip.
Wilsons Sleep Mobile will only travel when he is sleeping. To ensure accuracy, Wilson will be wired to a polysomnograph and observed by a certified sleep technician as he snoozes. When the King awakes, the Sleep Mobile stops, and only travels again when he falls asleep.
Sleep Across America has already gained international attention with Wilsons interviews airing on more than 300 radio stations from Fairbanks, Alaska to Jacksonville, Fla., plus Australia, Canada, England and South Africa. The Kings story has also appeared in select sleep-industry publications such as Sleep Savvy Magazine and BedTimes.
While Wilsons efforts have gained some humorous attention, sleep deprivation is no laughing matter. Studies show that more than 50 million Americans, or one in six, struggle to achieve a good nights sleep, often suffering from interruptions that are out of their control. In fact, a partners snoring, loud neighbors and city clatter were named most often as the causes of sleep deprivation. Research indicates that consumers buy earplugs for sleep-related issues more than any other reason.
Leight Sleepers offer a safe, natural, drug-free method to regain control of the sleep environment, and Wilsons snoozing habits across America will further promote earplug benefits.
I plan on sleeping through my hometown of Chicago in early June and visiting a large sleep-industry conference, he said. When I wake up in New York, I hope to do Letterman or one of the morning shows to wrap up the adventure.
Wilson also owns Nobody Productions, a video production company that will document his trip as the Sleep Mobile navigates through Las Vegas, Nev.; Salt Lake City, Utah; Denver, Colo.; Omaha, Neb.; Cleveland, Ohio; and Pittsburgh and Philadelphia, Pa.
For an interactive look at how Leight Sleepers earplugs will help Tom sleep during his cross-country journey, visit www.sleepacrossamerica.com and click on the Leight Sleepers logo. For more information on Howard Leight, manufacturer of Leight Sleepers, call 800-327-1110.
A division of Bacou-Dalloz Inc., Howard Leight Industries is a leading manufacturer of hearing protection devices, including reusable and disposable earplugs, banded hearing protectors and earmuffs. Founded in 1971, Howard Leight has excelled at product development and innovation in hearing protection for more than 25 years. Headquartered in San Diego, Calif., its state-of-the-art facility houses a world-class audiology department that maintains the highest quality standards and is actively involved in the design and evaluation of hearing protection products. In 1998, Howard Leight Industries was acquired by Bacou USA Inc., who joined with Dalloz in 2001 to form the worlds largest personal protection safety equipment company. Bacou-Dalloz provides head-to-toe protection through their core businesses: hearing protection (helmets, earmuffs and earplugs); eye and face protection (safety eyewear, laser protection and eyewash products); respiratory protection (gas detectors and respirators); fall protection (harnesses, lanyards, lifelines and fall arrest systems); and body protection (gloves, apparel and shoes).
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Contact:
Bill Sokol
Brand Manager
Bacou-Dalloz Inc.
401-233-0333
bsokol@bacou-dalloz.com
