OHS Canada Magazine

Press Release

Sonomax Makes noise in the Fight Against Hearing Loss!


Sonomax Hearing Healthcare Inc. unveils next-generation hearing protection today at the National Hearing Conservation Association Conference. This is North America’s largest gathering of hearing health care professionals

“Sonomax is making an important contribution to reducing the incidence of noise-induced hearing loss everywhere,” says Kiersten Tomchik, of the U.S. National Campaign for Hearing Health (NCHH). The NCHH is the advocacy arm of the Deafness Research Foundation, North America’s largest private funder of hearing science and research

Sonomax and the NCHH are also announcing a wide-sweeping collaboration at the conference to fight the epidemic of noise induced hearing loss (NIHL) or “toxic noise.” The toll from NIHL is staggering: * Noise-induced hearing loss is the number one hidden disability in North America, according to the World Health Organization

* 10 million North Americans have permanently lost hearing due to NIHL
* Another 120 million are at risk worldwide
* Over $18 BILLION is spent on treatment in the U.S. alone
* NIHL costs another $2.5 BILLION in lost jobs

The SONOMAX SOLUTION(tm) is revolutionary new hearing protection that is custom-fitted on the spot to create a perfect, acoustic seal that prevents toxic noise from leaking in. Proprietary software drives the fitting process and verifies that noise reduction has been achieved

The release below provides more details on today’s developments

We can provide you an electronic copy of Sonomax’s media kit and photograph of the SONOMAX SOLUTION(tm) upon request

Interviews can also be arranged with Sonomax founder & COO Nick Laperle at the NCHA conference in Dallas by contacting David Gollob at 613-298-9288

Please feel free to contact me if you require further assistance

Yours truly, Janet Chen Senior Consultant Thornley Fallis Communications 90 Sparks St. Ste 606 Ottawa, ON K1P 5B4 tel: 231.3355 fax: 231.4515 chen@thornleyfallis.com www.thornleyfallis.com NATIONAL CAMPAIGN FOR HEARING HEALTH AND SONOMAX COLLABORATE TO FIGHT TOXIC NOISE Partnership Announced at the National Hearing Conservation Association Conference as Sonomax Unveils Revolutionary Hearing Protection Technology DALLAS, February 21, 2002 – Sonomax Hearing Healthcare Inc. (CDNX:SHH) is pleased to announce that it has signed a Memorandum of Understanding (MOU) to collaborate with the National Campaign for Hearing Health (NCHH) in its campaign to eradicate noise-induced hearing loss. Based in Washington DC, NCHH is the public education and advocacy arm of the Deafness Research Foundation, North America’s largest private funder of hearing science and research

“Of all the causes of hearing loss, one is totally preventable, and that’s hearing loss caused by noise in the industrial workplace or recreational environment,” said Kiersten Tomchik, Director of Corporate and Media Relations for the National Campaign for Hearing Health

“Through its product offering and its collaboration with NCHH and other leading hearing healthcare organizations, Sonomax is making an important contribution to reducing the incidence of noise-induced hearing loss everywhere.” With this MOU, Sonomax becomes the first company to earn the right to feature the NCHH logo on its SONOMAX SOLUTION(tm) hearing protection technology. In addition, Sonomax and the National Campaign for Hearing Health have agreed to mutually support one another in awareness-building, education and advocacy initiatives related to the prevention of hearing loss from “toxic noise”. Sonomax has further agreed to make an annual financial contribution to the National Campaign for Hearing Health

“Sonomax is teaming with a key partner in hearing health advocacy to deliver on the second prong of our mission,” said Nick Laperle, President and COO of Montreal-based Sonomax Hearing Healthcare Inc

“Sonomax is dedicated to lowering the incidence of noise-induced hearing loss (NIHL) by developing and marketing breakthrough hearing protection technologies,” said Laperle. “But we’re also committed to raising awareness of the unacceptable costs of NIHL. Now, as we bring our revolutionary hearing protection technology to market, our partnership with the DRF will help build awareness that NIHL is preventable.” Mr. Laperle announced the MOU at the 27th Annual Conference of the National Hearing Conservation Association in Dallas, Texas, where Sonomax is unveiling the SONOMAX SOLUTION(tm) hearing protection technology to an audience oof North America’s foremost leaders in hearing conservation

The SONOMAX SOLUTION(tm) is a revolutionary breakthrough in hearing protection systems in that it – more – allows in-ear hearing protectors to be custom-fitted at the workplace in minutes. Using SONO-PASS(tm), the company’s proprietary support software, Sonomax earplugs are individually calibrated to screen out harmful noise while permitting communication, and tested on the spot to provide objective proof of the attenuation levels achieved. The SONOMAX SOLUTION(tm) permits customized in-ear hearing protection that fits perfectly and therefore protects perfectly to be delivered to users on a mass scale for the first time

About The National Campaign for Hearing Health The National Campaign for Hearing Health, sponsored by the Deafness Research Foundation, is committed to putting hearing health on the national agenda. The Campaign is working to raise awareness of hearing issues, improve options for those living with hearing loss, and to protect those at risk. By advocating for detection, prevention, intervention and research, the Campaign promotes hearing health for all

For more information visit www.hearinghealth.net

About Sonomax Sonomax Hearing Healthcare Inc. (www.sonomax.com ) is dedicated to lowering the incidence of noise-induced hearing loss (NIHL) by developing and marketing leading-edge hearing protection products, and by working to raise public awareness of the unacceptable costs of NIHL. The company is headquartered in Montreal, Quebec, Canada

The Canadian Venture Exchange has neither approved or disapproved on the contents of this release For more information, contact: Nick Laperle, President and COO Sonomax Hearing Healthcare Inc

1-877-SONOMAX email: nick@sonomax.com www.sonomax.com Kiersten Tomchik, Director of Corporate and Media Relations National Campaign for Hearing Health (202)289-5850, x1012 email: kiersten@drf.org www.hearinghealth.net David Gollob, Account Director, Thornley Fallis Communications (613) 231-3355 ext 229 (613) 298-9288 – cell (in Dallas) email: gollob@thornleyfallis.com www.thornleyfallis.com


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