BRADY’S WRAPTOR(tm) WIRE ID PRINTER APPLICATOR IS AWARDED A PATENT FOR ONE-STEP LABEL APPLICATION AND WRAPPING ABILITY

MILWAUKEE, WISCONSIN – APRIL 5, 2007 – Brady Corporation (NYSE: BRC) has been awarded U.S. Patent No. 7,178,572 for the Brady Wraptor(tm) Wire ID Printer Applicator. The printer combines the printing and application of labels for wires and cable into one automated step, streamlining production and eliminating time-consuming hand application of labels. The Wraptor printer helps companies save time and materials while increasing overall quality with more consistent cable and wire identification.

The patented Brady Wraptor printer applies labels 8-10 times faster than hand application, depending on the label size – it can easily print and apply labels to a wire in five seconds or less. The on-demand printing system also avoids label waste compared to batch label printing where extra labels are thrown away.

The Brady Wraptor printer is a cost-effective solution for many businesses, like Excel Connection USA of Milwaukee, WI. The company manufactures electrical connections, lead wires, wire harnesses and panels, and electromechanical assemblies. According to Shaun McGuire, Operations Manager at Excel Connection USA, their three Wraptor printers save them thousands of hours in production and translate into a tangible cost-savings for the company:
“The Wraptor printer saves us 5-12 seconds per wrap. Based on the label size and our volume of 1.5 million wires per year, this saves us between 4,000-5,000 hours annually. Our Brady printers are like having two to three additional people on staff throughout the year.”

Users will find that the Brady Wraptor printer’s innovative, patented design also improves overall quality with excellent label readability and consistent label application. The Wraptor printer provides a tight wrap for wire bundles, and wire and square wraps as well as individual wires and cable, with minimal spiraling, bubbling, or wrinkling – common problems with hand-applied wire and cable labels. Thermal transfer printing and the unit’s 300 dpi print head provide clear label text including bar codes, logos, and diagrams.

The Brady Wraptor printer can easily be integrated with established wire and cable production with minimal staff training. The Wraptor system includes easy-to-use Brady LabelMark(tm) v3 Labeling Software, so users can quickly design labels and create print jobs on a PC, including variable, serialized, multi-legend, bar code, and graphical information. Once the labels are designed, operators can simply select the correct print job on the Wraptor printer touch screen interface and insert the wire to be labeled. The system’s Ethernet capability offers the opportunity for companies to link the Wraptor printer to their network so that users can download and print labels, and easily make changes to stored labels directly from the network, saving even more production time.

The Brady Wraptor printer can accommodate wires and cables from 0.06″ to 0.60″ in diameter without tooling changes or mechanical calibration of the system. Users can request a wire test for their specific application via Brady’s web site at www.bradyid.com. Brady will test a company’s specific samples and provide an evaluation report.

Brady’s Stress FREE System Setup is available for the Wraptor Printer Applicator. With this free service, a member of the Brady Technical Support Team will walk users through the set-up of their new printer. To schedule a FREE phone appointment, call 1-800-643-8766; select Menu Option 4. Or visit www.bradyid.com/setupservice.

For more information about the Brady Wraptor Printer Applicator, call 1-888-272-3946 or visit www.bradyid.com/wraptor. Brady will also be demonstrating the Wraptor printer at the National Electrical Wire Processing Technology Expo in Milwaukee, Wis. Stop by booth #20, May 23-24, 2007.

Brady Corporation (NYSE: BRC) is an international manufacturer and marketer of complete solutions that identify and protect premises, products, and people. Its products help customers increase safety, security, productivity, and performance and include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has more than 500,000 customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical, and a variety of other industries. Brady is headquartered in Milwaukee and employs more than 9,000 people at operations in the Americas, Europe, and Asia/Pacific. Brady’s fiscal 2006 sales were approximately $1.018 billion. More information is available on the Internet at www.bradycorp.com.