 | | Response Percent | Response Total |
 | | Contacted advertiser(s) by phone |
|  | 11.1% | 76 |
 | | Contacted advertiser(s) by email |
|  | 17.3% | 118 |
 | | Visited Advertisers’ websites for more information |
|  | 51.5% | 352 |
 | | Clipped/photocopied article for self or others |
|  | 66% | 451 |
 | | Discussed an article/feature or called it to someone elses’ attention |
|  | 81.1% | 554 |
 | | Kept copies of magazine for future reference |
|  | 82.3% | 562 |
 | | Picked up ideas to improve business from advertisements |
|  | 20.5% | 140 |
 | | Requested more product information using the reader service card, or new reader service page inside magazine |
|  | 13.6% | 93 |
 | | Used ad/article to recommend purchase |
|  | 20.6% | 141 |
| Total Respondents | 683 |
| (skipped this question) | 14 |